(Source: CEO Magazine)
In July, Samantha Tan was featured on the digital cover of The CEO Magazine, marking a major editorial moment that spotlighted her not only as a championship race car driver, but as a team owner, business leader, and force reshaping the future of motorsport. The feature, written by Chrissie McClatchie with main photography by Danny Nguyen, positioned Tan at the intersection of performance, entrepreneurship, representation, and global brand-building.
The cover story, titled “How Samantha Tan is shifting the motorsport landscape,” explored how Tan has built a career far beyond the driver’s seat. As the owner of Samantha Tan Racing, she has developed a team that The CEO Magazine described as disrupting the industry while positioning itself as a serious global contender in endurance racing.
(Source: CEO Magazine)
For Tan, ownership has always been about more than logistics. After founding Samantha Tan Racing with her father, Kenneth Tan, in 2017 at just 20 years old, she turned an early career obstacle into the foundation of a larger vision. The team went on to secure back-to-back championships in 2019 and 2020, win the overall 24H Series championship in 2021, and make history in 2022 with the first overall win for BMW’s M4 GT3 at the 12H Mugello.
The CEO Magazine feature also arrived during a pivotal season in Tan’s career. In 2025, she continued as BMW M Motorsport Global Ambassador, with BMW of North America announcing that she would represent the brand across events in North America, Europe, and Asia through 2025 and 2026. That same year, she was competing in the IMSA VP Racing SportsCar Challenge while preparing for her debut at Circuit de la Sarthe in Road to Le Mans with BMW Team WRT.
What makes the feature especially significant is the way it frames Tan’s success as both athletic and strategic. The piece recognizes her as a woman of color navigating a space where leadership, visibility, and credibility often have to be earned under sharper scrutiny. Rather than separate her racing achievements from her identity, Tan has built a brand that embraces performance, storytelling, fashion, beauty, and representation as part of one cohesive vision.
(Source: CEO Magazine)
That multidimensional approach has become one of Tan’s greatest strengths. Her story is not just about winning races, but about proving that motorsport can be more inclusive, more human, and more culturally relevant. Through Samantha Tan Racing, she has created a platform that reflects the next generation of sports leadership: one where competitive excellence, audience connection, and brand alignment all matter.
For RHM, Samantha Tan’s The CEO Magazine cover represents a defining example of what modern talent can become when athletic achievement meets entrepreneurship and cultural influence. Her feature underscores her growing role as a global motorsport figure, while also affirming her position as a leader building something far bigger than a racing career.
